20 years of turning data into decisions that drive brand growth.
Let's talk
Senior-led. Hands-on. Start to finish.
Richard brings a scientific understanding of how consumers think (BSc Experimental Psychology) with commercial expertise in how brands grow (MSc International Marketing). It's a rare combination, and it means your research is designed by someone who understands both the data and the decisions it needs to drive.
With client-side experience at Unilever, EMI Music, and BBC, followed by over a decade running his own consultancy, Richard has 20+ years of turning research into decisions that businesses actually use. As your day-to-day contact and research lead, you get senior strategic thinking from first conversation to final presentation.
The same research disciplines, applied across dozens of categories. The methodology is what transfers, not the sector.
Segmentations that go beyond demographics to uncover what actually drives customer behaviour. A framework your brand can build strategy around for years.
Rigorous testing frameworks that separate the ideas with real potential from the ones that just test well in a room. Built to give clear, actionable go/no-go decisions.
Ongoing measurement that connects marketing activity to brand health, so you know what's working, what's not, and where to invest next.
Understanding who your customers are, what they need, and where you're falling short. Turning data into specific actions that improve the experience and grow the business.
Insight reports and presentations that tell a story your stakeholders will understand and act on. Not a 200-page data dump, but a clear narrative with recommendations.
Workshops and training for teams who want to be more insight-led. From research fundamentals to AI in practice, tailored to where your team is now.
A clear, collaborative process with Richard personally leading every stage.
We listen. Understand your challenge, your audience, and what success looks like.
Tailor the research approach. The right methodology, the right questions, the right sample.
Data collection with rigorous quality control. Quantitative, qualitative, or both.
Turn raw data into clear findings. Statistical rigour meets commercial thinking.
Insights that land. A compelling story your stakeholders will act on.
So why work with This Is Insight?
You don't need a big budget to get big-brand thinking. Just the same rigour the biggest names rely on, delivered by a small agency who care about getting it right for you.
That's what This Is Insight offers. Whether you're a challenger brand with a tight budget or a global business protecting market share, you get the same person, the same expertise, and the same commitment to getting it right.
You pay for the work, not for a big agency's overheads. Transparent costs, no surprises.
Clear language, clear findings. Research should be accessible to everyone in the room.
Richard leads your project personally. The person who designed your research presents the findings.
Whether you have a fully formed brief or just an idea you'd like to explore, we'd love to hear from you.